Over the years, the United States has long been a center of the interests of the online game industry. But as the potential of the Chinese game industry market was discovered gradually, the center seems to be transfers from the United States to China soon. At the same time, some big China's game companies are also looking to the U.S. market.
Last year, the Chinese game industry total revenue of about $9.7 billion according to the NPD research institutions, 35% higher than a year ago. The size of the market is twice more than China, while it has got total revenue of $20.77 billion in 2012, but it has begun to gradually shrink, and has $4 billion less than last year.
Investment research institution MKM Partners Eric Handler, a senior analyst said: "China is a huge game market. There are plenty of opportunities."
It is not an easy thing to enter into the Chinese market, since China has avoided a lot of online games released in their country with reason of unhealthy. America's predominantly online game industry is very popular, but the most profitable is the freemium model of online game in China.
BMO Capital Markets analyst Edward Williams, American research institutions pointed out: "Chinese consumers do not want to spend money on games yet." Such as there are many players play Guild Wars 2 in China, but most of them do not spend anything on Guild Wars 2 gold or items.
In order to adapt to the Chinese market, some companies choose to establish cooperative relations with Chinese companies to promote their products.
However, there is also a part of game developers choose to enter the Chinese market independently. Although there are no Chinese partners to increase the risk of product promotion and difficult, but after all they do not need to share the benefits with others.
Now all game developers are in the phase of exploration investment model, they also need to spend some time to fully understand the contents of the Chinese online game players, and to build a business model for China.